Why solid fragrance?

Before I can jump to the premise of why solid fragrances have an edge; I would like to tap into the predominant behavior of our brain to perceives smell compared to the other senses.

Unlike other senses which are processed by the cerebral cortex, where we process language and judgement, smells gets processed by the limbic system. The limbic system is where we store long term memories. As such, a particular smell triggers emotional responses and can also brings back memories of people, places and moments. 

Blends of exotic flowers, leaves, barks, fruits, peels, seeds, wood, ocean breeze are a few ingredients that have magical properties that can lift your mood, perk up your senses, generate warmth, make you fall in love and make you feel cozy. 

We are introducing four blends of Fulton & Roark Solid fragrances this season to make you look cool, experience rich blend of amazing smells of exotic ingredients and draw the attention you deserve.

MAHANA	STERLING	KIAWAH	HATTERAS
Pomelo is used for energizing Coriander 🌿 triggers a crisp and something fresh feeling Green Leaves 🍃 A blend strong scent of a green leaves delivers a sweet, herbaceous scent delivering a gust (or a whisper) of outdoorsy feeling	Tobacco decreases anger and stress, relaxes muscles and reduces appetite.  Leather is another strong scent with notes of being woody, aromatic, floral Vanilla’s reputation as a powerful aphrodisiac endures, and it’s often present in ‘sexy’, come-hither fragrances	Coastal fresh aroma is woodsy outdoors Cedar has for calming and balancing properties and also gives a sense depth and a ‘grounding’ quality	Classic & Green is for the basic blend of fresh leaves 🍃  Spice is to invigorate your senses and enhance the aroma of fresh leaves

Now we come to WHY we think you’ll love our solid fragrances:

• Our steady-wearing wax-based formula gives you a scent that can last you all day.
• Your solid cologne can travel with you anywhere and everywhere. (certainly better than the four-ounce glass bottle of alcohol-based cologne through airport security, or cramming it in a gym locker!)
• You no longer have to “spray and pray.” Unlike the unreliable spritz, the manual application of our solid lets you know how much you are applying and where.
• Believe it or not, the alcohol content in many traditional spray colognes can stain and damage your clothing. With our solid formula, you apply the fragrance precisely where you want it and it stays there.
• No more embarrassing, “Whoa, who just put on cologne?” moments for you.
• Our squares are basically a socially acceptable version of a fidget spinner. You’re welcome.
• Fulton & Roark colognes come in refillable trays that not only help reduce waste but also allow you to hang onto your original container for years. Like a good lighter and lots of lucky men, your square will actually get better looking with age.
• Good fragrance is about smelling good for yourself and for those closest to you -- not for the people across the room. With our formulation, you and your significant other will notice and appreciate your cologne without getting your neighbors involved.
• Our packaging design allows you to apply or reapply discreetly. Whether you’re at home, the office or out for the night, you can quickly refresh your fragrance without drawing any attention.
• In a sticky situation with an unopened beer and only your favorite square of Fulton & Roark? No worries -- we secretly function as a bottle opener, too.
• Unlike some other solid colognes on the market, all of our fragrance offerings use a colorless, odorless base. The totally pure format allows them to perform just as well as an alcohol spray without any “earthy” notes from ingredients like beeswax or shea butter.
• Product quality standards and safety are our top priority. That’s why Fulton & Roark works in a top-notch, certified lab to develop and produce all our products. Groom with confidence!
• Believe it or not, there are still fragrance companies out there that test on animals and use animal products (animal musk, ambergris, beeswax). Good news, we’re not one of them!

While Fulton & Roark aren’t fragrances, we are proud to be associated with them for their passion and commitment to high quality, safe and responsible makers of fragrances that have depth, character and inspiration. 

By now you know that at KING'S, we take pride in bringing brands and products to this market which have a distinct look and feel, as han interesting perspective and position themselves to appeal to a class that appreciate quality, uniqueness and conviction.

Bring your story to life; Be different.

Nilesh Karani